July 2026: from calls to clients
Monthly summary
Sales Signals has always been about seeing beyond individual calls — helping managers understand team performance, spot trends, and catch important signals in specific conversations. In July, we added a new level of analysis: the client.
Client pages bring all conversations with the same client into one view. Instead of looking at calls in isolation, managers can now see how sentiment changes over time, how frequently the client is contacted, and how the relationship is developing. Signals that are easy to miss in individual calls become visible across the entire relationship.
Client insight notes turn that history into a short, actionable briefing: where the relationship stands and what to focus on next time you speak. Useful when you have twenty seconds before the phone rings — or hundreds of clients to keep track of.
Theme grouping makes patterns across conversations easier to understand, grouping objections and questions by meaning rather than identical wording. The objection your team hears most often no longer hides as twenty separate one-offs.
HubSpot support provides the CRM context needed to make client-level analysis work. Calls now resolve to real CRM records rather than phone numbers, so a company calling from three different lines is still one client.
Together, these updates add the client relationship to the picture Sales Signals already provides — from how the team performs, to what is happening across conversations, to what is happening with each individual client. That makes it possible to spot relationships that are cooling down and act before they turn into lost business.
Latest updates
| Version | What changes |
|---|---|
| Release 0.43 | Notification rules you define yourself |
| Release 0.42 | Transcript ratings and phrase corrections |
| Release 0.40 | More precise grouping of recurring themes |
| Release 0.38 | Objection and question breakdowns |
| Release 0.37 | Client insight notes |
| Release 0.36 | The whole client relationship in one view |
| Release 0.34 | Recurring themes grouped by meaning |
| Release 0.32 | HubSpot support |
| Release 0.30 | Weekly summary improvements |
| Release 0.27 | Review and correct call analysis |
| Release 0.26 | Follow-up tasks land in your CRM |
| Release 0.26 | Alerts for missed buying signals |
| Release 0.23 | Targets and alerts on your KPIs |
| Release 0.22 | Every role scored on its own terms |
See it on your own calls
Sales Signals is in early access. If you manage a sales team and want this working on your own calls, we’re onboarding a small number of companies now.