What sales calls contain
Every sales call holds information about your business. Your team has thousands of conversations with customers, and each one carries something worth keeping. But once the conversation ends, most of it disappears.
The objections that come up most, the buying signals worth acting on, and the early signs of churn.
Where conversations stall, whether clear next steps are agreed, and how consistently your team follows through.
How individual performance evolves, where coaching has the greatest impact, and which skills improve over time.
Sales Signals turns those conversations into a clear picture of your customers, your sales process, and your team.
How it works
Connect your phone system. Sales Signals works with your existing telephony — calls are collected automatically, with nothing for your reps to do differently.
Every call is analyzed. Each conversation is transcribed and evaluated — objections, next steps, sentiment, and the details that matter for your business.
Your CRM stays current. Calls, agreed next steps, and follow-up tasks are written back to your CRM automatically — so the record keeps itself, without adding work for your reps.
You see the picture. Insights are summarized by team, by rep, and by customer — updated continuously, with any call a click away when you want the detail.
What it brings to your team
Coach with evidence, not impressions
See not just who’s strong and who’s struggling, but whether they’re improving — and by how much. Turn coaching from a hunch into something you can measure.
Monitor call quality across the team
Know how consistently your team handles objections, follows your process, and represents your business — without listening to a fraction of the calls yourself.
Keep your CRM current automatically
Every call, agreed next step, and follow-up task written back to your CRM — so the record stays complete without adding work for your reps.
Catch churn before it costs you
Spot the early signs — rising objections, competitor mentions, cooling sentiment — weeks before a client goes quiet.
See it on your own calls
The clearest way to understand Sales Signals is to see what it surfaces from your team’s actual conversations. We’ll set it up with your existing phone system — there’s nothing to install, and nothing changes for your reps.
We’re working with a small number of early customers to get the product into real use — and we’re looking for a few more. If that’s you, we’d like to hear from you.